Peaktew is a social platform that reimagines how people connect—shifting from digital interactions to real-world experiences. By removing chat and matching features, the platform encourages users to explore places and meet organically.
At Peaktew, I was responsible for designing key app UI features, focusing on creating intuitive user flows and clear interface systems that support real-life social interactions.
Alongside product design, I developed campaign visuals and social media content, including thumbnails and promotional assets.
I focused on creating visually engaging designs that align with the brand identity while adapting to different digital formats and user behaviours.
I designed and developed the brand mascot, creating a distinctive visual element to enhance brand personality and recognition.
The mascot was further extended into simple animations and visual assets, adding a playful and engaging layer to both product and campaign experiences.