Red Label
Rice wine is a cornerstone of Taiwanese culture, used in rituals, cooking, and daily life.
This project reimagines Red Label Rice Wine packaging to reconnect younger generations with its cultural significance, using traditional symbols and folk customs, such as Dragon Boat Festival rituals and postpartum moonshine, through minimal, story-driven design that balances heritage and modern recognition.
This project reimagines Red Label Rice Wine packaging to reconnect younger generations with its cultural significance, using traditional symbols and folk customs, such as Dragon Boat Festival rituals and postpartum moonshine, through minimal, story-driven design that balances heritage and modern recognition.